Additional localization options for Brazil

Software Vendors Boost Revenue from BRIC Markets with SoGlob

Boleto Bancario, a popular local payment method, and Brazilian Portuguese recently introduced

Amsterdam, The Netherlands – June 30, 2011 – SoGlob, eCommerce and partner management solutions provider for software companies, announced the introduction of additional localization options for Brazil, one of the fastest growing IT markets today and the largest software market in Latin America.

Research shows that more than 70% of customers are more likely to purchase if the shopping cart is displayed in their native language; similarly when their preferred payment method is listed as an option. With the introduction of Boleto Bancario and the localization of the ordering interface in Brazilian Portuguese - significantly different from the European Portuguese -, digital vendors selling via SoGlob are better equipped to target the Brazilian market.

“SoGlob continues to invest in localization capabilities for the BRIC countries. As a result, software companies can take advantage of the fast-growing markets’ enormous potential”, said Adriana Iordan, Product Management Officer at SoGlob.
“These capabilities translate into improved conversion rates and revenue for vendors as well as increased end-customer satisfaction.”

SoGlob offers one of the broadest portfolio of eCommerce capabilities enabling merchants to manage their global online and offline commerce requirements. It offers localized shopping cart options in numerous countries, with 23 languages and over 27 local payment methods as well as advanced subscription capabilities.