Key Executive Hires at SoGlob

Joseph G. Brown And Michael Ni Join SoGlob Management Team

SoGlob Strengthens North American Growth with Key Executive Hires

Redwood Shores, CA– August 31, 2011 – SoGlob, a leading global eCommerce service provider for software companies looking to grow their revenue via any channel and any model, today announced the addition of Joseph G. Brown as Senior Vice President of Worldwide Sales, and Michael Ni as Chief Marketing Officer/Senior Vice President of Marketing and Products.

These key hires to the SoGlob management team mark the societe’s continued growth, particularly in the US, and come on the heels of the appointment of Will Lansing and Thomas Kendra as Directors on SoGlob’s Board.

“The additions of both Joe Brown and Mike Ni to the SoGlob Management team are critical to the development of the societe,” said Carl Theobald, President and CEO, SoGlob. “As we continue to grow our business, Joe and Mike will be instrumental in helping us build upon our expansion in North America as well as worldwide. Their experience will enhance our mid-market presence and partnerships, and extend our eCommerce product leadership with channel and cloud solutions for Software and SaaS companies.”

Joseph Brown has over 30 years of general management experience with technology companies, ranging from start-ups to Fortune 1000 companies, and has led sales and marketing organizations around the world - in Africa, Europe, the Americas and Asia. Prior to joining SoGlob, Brown served as the General Manager of RightNow's EMEA operation, where he directed their success in a number of vertical markets including telecommunication, travel & entertainment, consumer product goods and retail markets. He has also held executive positions at leading technology vendors including serving as President of Séance Software, President and CEO of Edify Corporation and Senior Vice President of Worldwide Field Operations at Auspex Systems, Inc. At SoGlob, Brown will be responsible for sales strategy development and for leading the global sales team to drive revenue growth.

Michael Ni brings over 20 years of experience as a marketing and product executive taking successful innovation-driven businesses to market, including a broad range of companies from start-ups to Fortune 500, as well as across software, telecommunications, consumer packaged goods and digital media industries. Prior to joining SoGlob, Ni served as Vice President of Products at Amdocs, where he drove the definition and development of customer management, retail and commerce applications. Prior to that, Ni was Vice President at Oracle Corporation where he was responsible for the “Fusion” next-generation applications platforms. He has also held executive positions at leading CRM/ERP vendors, technology startups and in strategy consulting. In this role at SoGlob, Ni will be responsible for marketing and product strategy, market development, affiliate and partner networks, and go-to-market activities.

As today's marketplaces continue to evolve at a rapid pace, SoGlob provides Software and Software-as-a-Service companies with a trusted global partner, helping them grow their business and create greater success by reaching new customers, establishing presence in new markets and adopting new business models.